Bibliography

"Love at First Byte ." Economist . 398.8714 (2011): 51-54.
This article talks about the recent acceptance of online dating. However when it talks about websites like Ashley Madison, it claims that the masses are outraged by these kinds of site. While people can get used to online dating, they can't get used to "businesses built on broken hearts and families".

Stren , Olivia . "Cheat, Pray, Love? ." Flare . 32.8 (2010 ): 93-99.
This article talks about women and affairs. Stren talks about Ashley Madison's female customers. According to her, more and more women are choosing to have affairs. She explores the reasons behind this. She claims that while men cheat for physical reasons, women look to fill emotional voids. Sites like Ashley Madison make cheating safe for these women who don't necessarily want to leave the relationship they're in.

Bailey , Sarah E. The Truth About Infidelity : Hypocrisy Finally Revealed!. Burman Books Inc , 2005 .
This book is about the psychology behind cheating. It looks in to who is most likely to cheat and why. It also takes a look in to failed marriages. It observes how people who chose to cheat do so. Ashley Madison is one of the outlets observed.

I also plan on analyzing the Ashley Madison website.
www.ashleymadison.com
The Ashley Madison website is designed so its customers are able to secretly indulge in extramarital affairs. The website boasts a 100% privacy guarantee, has a FAQ section, and shows off all the places the company has been featured (Time! Maxim! Howard Stern!).